Hybrid Technologies, sometimes shortened to HyTech is a major electronics corporation on Earth. The founder of the company died, leaving it to his daughter, Astoria Carlton-Ritz. Apparently, the Autobots had heard of this company, as Optimus Prime was impressed that Ms. Carlton-Ritz was now the proprietor of the business.
They're ALL DOOMED.
In 2014, Hybrid Technologies started working on successful trials of a direct neural interface between humans and machines.