Eric Raymond

Eric Raymond is Jerrica Benton's business rival, who is always plotting on new ways to get his hands on Starlight Music. He is the manager and main sponsor of the Misfits.

Biography
Eric Raymond was formerly Emmett Benton's main assistant until his death, where he then became the CEO of Starlight Music, sharing the company with Jerrica. He was not going to share his half, though, as he was planning to make it the biggest company in the country. Disliking her and her approach to music, he brought in his own band, The Misfits, preferring their edgier sound and style. He managed them under the label of Misfits Music, founded and owned by Harvey Gabor, Pizzazz's father, until Eric purchased it after selling all of his possessions.

Eric constantly tried various schemes to take down Jem and The Holograms, but each of them failed when they were foiled by either Jem or her friends and acquaintances. He eventually submitted and gave the complete rights back to Jerrica.

Appearance
Eric typically wears a gray suit with a red tie, fitting his businessman image. His hairstyle has two cowlicks that resemble devil horns, alluding to his villainous nature.

Personality
Eric is a shrewd business man who is in the music industry purely for the financial gain. He formerly worked for Emmett Benton, Jerrica and Kimber's father and the founder of Starlight Music, but following Emmet's death, Eric wanted to gain full control of the company. He constantly tries to outsmart Jerrica, but always underestimates her abilities. As a result, his plans generally backfire.

Eric has proven to be quite ruthless at times in his bid to defeat his rivals, going as far as burning Jerrica's late mother's recordings, which earned him a slap in the face from Jerrica as a consequence. Eric is also easily stressed, increasingly more so with each consecutive failure. He is also not above violence, having once slapped Jerrica, only to be punched by Rio in return.

Associates
Eric hired a variety of thugs, creeps and other criminally-minded individuals to do his dirty work.

These include:
 * Zipper and his gang to commit crimes.
 * Techrat, an agoraphobic inventor.

Trivia

 * Surprisingly, Jerrica used to be interested in Eric and even once used him as a way to make Rio jealous after he left for college, only to have Rio storm off (seen in a flashback while reading her father's diary).
 * Minx developed a brief liking to Eric, but she was probably just flirting with him to be promoted.
 * Even though Eric was one of the major characters in the series, and also having appeared in the books and comics, he was never produced into a doll in the original toyline.